Lynk & Co, driven by a mission to change mobility forever, uses Microsoft Dynamics 365 to deliver unmatched customer experiences. From offering flexible vehicle acquisition methods to launching community-centered clubs, discover how this company revolutionized market strategy. Get the story.
What is Lynk & Co's business model?
Lynk & Co is transforming the way people use cars by offering a flexible experience where customers can choose to buy, borrow, or subscribe to a vehicle. This model eliminates the need for traditional dealerships and allows for a more personalized approach to mobility, focusing on community and customer needs.
How does Lynk & Co utilize Microsoft Dynamics 365?
Lynk & Co chose Microsoft Dynamics 365 for its customizable tools that support complex customer engagement processes. The platform enables the company to create personalized experiences, manage customer data effectively, and facilitate rapid expansion into multiple markets, including Belgium, France, Germany, Italy, Netherlands, Spain, and Sweden within eighteen months.
What sustainability initiatives does Lynk & Co have?
Lynk & Co focuses on sustainability by promoting car sharing and borrowing, which allows a single vehicle to be used by multiple people. This approach aims to reduce the overall environmental impact by maximizing the usage of cars, as studies show that over 90% of cars are often parked and unused.
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